SEO Tips for Plastic Surgeons

SEO Tips for Plastic Surgeons

There are many online marketing techniques to increase traffic to your website and ultimately your practices.  With many more doctors realizing that online presence is a must for their practice, competition online has increased. Here are some SEO tips for plastic surgeons meant to increase your traffic and in the end your patient list.

Mobile Responsive

Mobile use of the internet has increased massively over the years, thanks to products such as tablets and smartphones. More and more people are searching the internet on their phones. Your website must be mobile friendly to attract these customers. If they are searching the internet on their phones and come across your site but it is not mobile friendly, you have just lost a customer. With the expectation of mobile phones and tablets having an even higher share of the internet usage, having a mobile friendly website is vital and you cannot afford to not have one.

Have A “Call To Action” Button On Every Page

This simple action can have massive changes to how people respond to your website. Many websites of small to medium sized businesses do not tell the viewer how to contact them or what to do next. Making it easy for your viewers to contact you is vital and you should give them plenty of opportunities to do so. Have your phone number and email address in plain site. Adding a contact form or something similar to your homepage will immediately increase your emails and you will be flooded with potential new clients.  Here is how to create a call to action.

Google Map Listing

Having a google maps listing is the most important thing you can do to attract customers besides having an actual website. If you do not have one, make one today! On your listing, you must include all the information of your business such as website URL, address, phone number and email address. Include opening and closing times. People can leave reviews on google map listings. If they come across yours and find positive reviews, they are going to have a positive first impression and will likely find out more about your business. Add in all your social media accounts, which brings me to the next point.

Social Media

Most people are addicted to FaceBook and Instagram. Even you might be. With social media now being part of everyday life, having a social media presence is a must. Make accounts for everything from FaceBook to Twitter. Make YouTube videos of your business and the services you offer. Add these accounts to your website, business card and everything else. You will see business boom.

Follow the above to increase online traffic and increase your profits. If you implement the above properly it will defiantly affect your business and you will see and immediate change. This SEO tips will improve your businesses online presence in a variety of ways and attract customers from everywhere.

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Online Marketing Tips for Plastic Surgeons

Online Marketing Tips for Plastic Surgeons

The demand for plastic surgeons has more than tripled in recent years. Unfortunately, this huge demand has led to tough competition in the cosmetic enhancement industry. As we speak, there are dozens of practices and plastic surgery clinics offering similar services to yours in your own city. To set yourself apart from the crowd, efficient online marketing is the best strategy to implement and it produces an incredible ROI. Let’s go over some online marketing tips for plastic surgeons.
Online Marketing Tips for Plastic Surgeons

1. Efficient Search Engine Optimization

Approximately 75 percent of patients never make it beyond the first page of Google search results. Therefore, the most critical step to take is to ensure your brand features on the first page of Google results. Another essential milestone is being mentioned in the top 3 local plastic surgery practices that automatically pop up at the top of Google’s map page. To rank your website high in Google search results, you must incorporate specific elements and keywords in the content of your website.

2. Content Marketing

Credible, concise, clear, and valuable content that is centered on the patient is essential in marketing your plastic surgery services online. You have to effectively communicate without selling because selling is the leading killer of any online marketing strategy. One of the most appropriate ways to communicate without marketing is to create content that informs and educates future patients. When you give patients adequate and credible content through blog posts, infographics, case studies, videos, eBooks, patient profiles or white papers, you will automatically win their trust and loyalty because they will feel comfortable with you even before the schedule an appointment with you.

3. Social Media Marketing

One of the most efficient ways to promote your plastic surgery using social media is by providing a link to your web page. Also, featuring before and after photos is another brilliant way to present your brand before social media users. Just like content, your “Before and After” photos should be selected with caution to ensure that they reach out to your potential clients without selling.  Don’t make the mistake of overlooking social media, they have laser targeted demographics and it’s incredibly easy to reach your target audience.

4. Google AdWords

One greatest advantage of online marketing is its special ability to allow you to only advertise to a targeted group of clients while filtering out those you do not need. With Google AdWords, you can effectively reach out to a specific group of internet users at the exact moment they are making an attempt to reach you. Proper use of AdWords will work perfectly for your potential customers and your plastic surgery clinic like never before.

Wrapping it up…

Currently, it is estimated that about 75 percent of plastic surgery patients find their plastic surgeon online. Thus, a strong online presence is the only effective way to position your plastic surgery clinic before potential online customers. If you adhere to these online marketing tips for plastic surgeons, the amount of patients visiting your plastic surgery clinic will definitely increase.