The demand for plastic surgeons has more than tripled in recent years. Unfortunately, this huge demand has led to tough competition in the cosmetic enhancement industry. As we speak, there are dozens of practices and plastic surgery clinics offering similar services to yours in your own city. To set yourself apart from the crowd, efficient online marketing is the best strategy to implement and it produces an incredible ROI. Let’s go over some online marketing tips for plastic surgeons.
Online Marketing Tips for Plastic Surgeons
1. Efficient Search Engine Optimization
Approximately 75 percent of patients never make it beyond the first page of Google search results. Therefore, the most critical step to take is to ensure your brand features on the first page of Google results. Another essential milestone is being mentioned in the top 3 local plastic surgery practices that automatically pop up at the top of Google’s map page. To rank your website high in Google search results, you must incorporate specific elements and keywords in the content of your website.
2. Content Marketing
Credible, concise, clear, and valuable content that is centered on the patient is essential in marketing your plastic surgery services online. You have to effectively communicate without selling because selling is the leading killer of any online marketing strategy. One of the most appropriate ways to communicate without marketing is to create content that informs and educates future patients. When you give patients adequate and credible content through blog posts, infographics, case studies, videos, eBooks, patient profiles or white papers, you will automatically win their trust and loyalty because they will feel comfortable with you even before the schedule an appointment with you.
3. Social Media Marketing
One of the most efficient ways to promote your plastic surgery using social media is by providing a link to your web page. Also, featuring before and after photos is another brilliant way to present your brand before social media users. Just like content, your “Before and After” photos should be selected with caution to ensure that they reach out to your potential clients without selling. Don’t make the mistake of overlooking social media, they have laser targeted demographics and it’s incredibly easy to reach your target audience.
4. Google AdWords
One greatest advantage of online marketing is its special ability to allow you to only advertise to a targeted group of clients while filtering out those you do not need. With Google AdWords, you can effectively reach out to a specific group of internet users at the exact moment they are making an attempt to reach you. Proper use of AdWords will work perfectly for your potential customers and your plastic surgery clinic like never before.
Wrapping it up…
Currently, it is estimated that about 75 percent of plastic surgery patients find their plastic surgeon online. Thus, a strong online presence is the only effective way to position your plastic surgery clinic before potential online customers. If you adhere to these online marketing tips for plastic surgeons, the amount of patients visiting your plastic surgery clinic will definitely increase.